Prize Fund Case Study

Diverse Energy – Rushlight Awards 2010 Winner Prize Case Study

Diverse Energy were able to choose 3 prizes as the winner of the overall Rushlight Awards 2010. One of the prizes they chose was the Cambium Exchange^TM which is a bespoke service provided by Cambium LLP and designed to optimise a company’s strategy and plan for accelerating sustainable, scalable growth in its sales.

Dirk R. Smet, CEO, said: “Cambium did an outstanding job in rapidly assessing our business growth needs and working with our team to develop a robust and detailed strategic plan for our near and long-term goals. Their experience in sustainable innovation enabled them to quickly understand our technology and market, whilst their process and approach uncovered and addressed significant gaps in our existing plans in a way that generated a high degree of buy-in and commitment across all of our senior management team. All of this way achieved in less than 5 days – a remarkable and unique experience!”

Tony O’Donnell, Partner at Cambium: “All segments of the market for clean technologies are rapidly evolving and competition is becoming more intense. In these tough market conditions making your sales targets is not easy. Any loss of a business opportunity hurts. In a smaller business this pain is especially costly, as it represents a massive waste of company resources and time. Consequently, as a business leader it is vital to pose the question, “Are we getting the possible best return from our sales and marketing efforts?”